Canada’s largest consumer movement advocating for safer nicotine products.

Rights 4 Vapers is a movement dedicated to advancing evidence-based regulations on vaping. We are an informal collection of committed volunteers who believe that vapers deserve to make an informed choice. We are guided by unpaid academic advisors.

Rights 4 Vapers (R4V) is a consumer advocacy organization that supports access to all safer nicotine products for adults who smoke.

That’s why we launched UnlockThePouch.ca — a grassroots campaign that makes it easy for Canadians to send a personalized letter directly to the Minister of Health. We believe adults deserve access to a full range of lower-risk alternatives, including nicotine pouches, and that the voices of consumers should be part of the conversation.

In just a few minutes, Canadians can share their experiences and help advocate for greater access, choice, and harm reduction options across Canada.

An Open Letter to Marjorie Michel

We are writing to you not as advocates, not as Canadians with an agenda, but as human beings speaking to another human being. Because at the heart of this conversation, that’s what this is really about. Real Canadians. 

You are one of the millions of Canadians who smoke. We and the others that use safer nicotine products, do not, and would never judge you for that. 

An Open Letter to Marjorie Michel

Dear Minister Michel, We are writing to you not as advocates, not as Canadians with an agenda, but as human beings speaking to another human being. Because at the heart of this conversation, that’s what this is really about. Real Canadians. You are one of the millions of Canadians who smoke. We and the others

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Our Letter to Minister Michel in response to that press conference

Dear Minister Michel, I am writing to you today to address the theatrical performance that was held in the West Block on Friday, by government-funded tobacco control leaders where they made claims that 50,000 high school students have started vaping since you took office and uses that figure to call for a national ban on

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Juul named in proposed B.C. class action amid ongoing efforts to support harm-reduction and regulation

The claim alleges that Juul’s marketing appeals to youth and misrepresents product safety, assertions the company has consistently disputed. A notice of civil claim filed in B.C. Supreme Court raises concerns about Juul’s advertising, while the company maintains it does not market to minors and positions its products as an alternative for adult smokers seeking

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